There is a lot of talk around businesses starting up their own facebook groups. I say "go for it" but only if you LOVE it. It takes a lot of time and energy to grow a facebook group - I've got a few, and I'm pitifully poor at looking after them!
(Sorry to all those members but it's completely true!)
However, you can market your business to your target market in other people's groups.You don't want to SPAM them or annoy anyone. So here's my top tips for marketing your business using facebook groups: