Making your site search-friendly is a must especially if you want to be top of mind of your customers. You have probably been told the importance of search engine optimization (SEO) in improving your website search rankings. Your SEO can help grow your business and meet your objectives.
Investing in your SEO is made easier with tools like Yoast, a WordPress plugin designed to make sites search-engine friendly. Yoast lets you control titles and set and track targeted keywords among others.
First, you have to check if the YOAST SEO plugin is already installed on your site. It is important to note that this plugin can only be installed if you have a Business plan with WordPress. To check, go to your site’s admin dashboard, look for “Plugins” and search for Yoast SEO on the search box. When you find it, click “Install Now” and once downloaded, activate it to start using it. Go through the configuration wizard and set up the plugin for the site.
INCREASING GOOGLE TRAFFIC
Now that you have set up Yoast, it is time for you to start using it to your business’ advantage through the following:
Make sure your keywords are in the right places. One of the most important aspects of SEO is the use of keywords. You have to use keywords in the right places so that search engines will know that you have what users are looking for. You can use keywords in URLs. at the first image Alt tag, at the post, or page heading, at the first 100 words of your post.
Add your keywords to Yoast. To add keywords to Yoast, click the “Edit Snippet” button and then add the SEO title. Your SEO title is automatically copied from your page or post heading but if you want to change it, Yoast enables you to do that.
Let Yoast do the checking for you. By entering your focus keywords, you are letting Yoast do the analysis. Yoast lets you know what is working and what is not. However, make sure to do your analysis too because you don’t have to do everything Yoast recommends.
Take advantage of Yoast’s readability tips. By switching to Readability tab, you can see recommendations from Yoast on how you can improve your content to make it more readable and enticing to your audience.
By knowing what Yoast can do to boost your website’s SEO, you’re strengthening your business’ search engine presence and in return, encouraging more clicks and site visits.
We have SEO courses in The Marketing Toolbox - for Foreman and Apprentice Subscriptions