How much should you be spending on marketing?

One of the most common questions we get asked about at Identify is how much should you be spending on marketing. New Zealand businesses frequently spend far less than they should. (yeah, I know as a marketer I’m going to say that!) However, that’s partly because some...

Market Your Business Using Facebook Groups

There is a lot of talk around businesses starting up their own facebook groups. I say "go for it" but only if you LOVE it. It takes a lot of time and energy to grow a facebook group - I've got a few, and I'm pitifully poor at looking after them! (Sorry to all those...


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